2.
Your Brand’s Differentiators
- We have a clear understanding of what makes our brand, products, and services unique.
- We know the areas where we out-perform our competitors.
- We’ve defined our differentiators and reference them in our marketing and sales materials.
7.
Your Brand’s Products and Services
- We have a clear understanding of all the products and services that we offer.
- We know which products and services benefit our customers the most and fit our sweet spot the best. (Not everything you CAN do is something you SHOULD do.)
- We’ve identified the positive outcomes that our products and services create for our customers.